× Social Media Marketing
Terms of use Privacy Policy

Converged media: Strategic benefits and key success factors

converged media

Marketing is built on the customer journey. The customer journey is the cornerstone of good marketing. Leading companies understand this and place emphasis on it across all touchpoints. Converged Media allows seamless marketing across multiple channels, such as social media. This report explains the strategic benefits and key success factors of converged media and reviews the available vendors. It's written for media and marketing professionals who wish to use social media to improve their brands and reach customers. It provides recommendations for successful media strategies and identifies best practices in converged media.

Paid media, owned media, and earned media

Content marketing plans must consider the convergence of earned, paid and owned media. The concept of convergence isn't new. Marketers have been sharing their insights for years. The best balance between these three types depends on the business and KPIs of your company, as well as your deadlines. We'll be discussing the converged model as well as some best practices in its implementation.

Social media

Marketing channels are now a wide variety thanks to the convergence between social, paid and earned media. These converged media channels consist of paid advertising and owned media like Facebook or Google+ Local. Earned media include word-of-mouth, buzz and other media. Converged Media presents new marketing challenges, but also opens up many opportunities. Here are some ways to get the most out of your social media marketing efforts.

Digital radio

Radio broadcasters face many challenges as digital platforms expand in multiple areas. Radio broadcasters are facing many new challenges, in addition to traditional challenges such as delivering content and engaging audiences. However, there are many opportunities available through the use of new media platforms. New Zealand's radio stations are looking for a way to become a major music entertainment brand. This will solidify The Edge's position at the top of New Zealand's music entertainment market.

Online radio

This concept of an Internet-based radio station perfectly fits into the current radio consumer culture. More listeners desire complete control over the radio and access to music that suits their moods. Online radio stations are now a major source of traffic. Online radio will continue to develop and change in an ever-changing media environment. Some even believe that radio could become an entirely new medium.

Online video

Consumers have become increasingly independent, and they've been empowered to become producers and distributors of content themselves. Convergent technology and communication, commonly known as media convergence, has made it easier to enter the market. Consumers have been empowered to create and produce content through digitization. YouTube stars have made thousands of distribution channels to reach worldwide audiences. Consumers have never been better served, despite the rapid growth of convergence media.


How much does it cost to hire a content strategist?

Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. Some companies may pay more to get the best possible project manager.

Are content marketing agencies the best?

Most content marketing agencies have extensive experience creating content strategies for their clients.

Their expertise can save you time and help you to create a personalized plan that is tailored to your needs.

But you shouldn't assume that all agencies possess the skills needed. Some companies specialize only in certain niches, like eCommerce. Others specialize in certain industries, such as law firms.

Ask them where they specialize and find the agency that suits you best.

What is Content Strategist?

A content strategist is a person who helps brands tell stories. They create engaging messages that appeal to their audience and help them connect with them emotionally. They are storytellers who focus on telling brand stories that help people make decisions and take action.

Content strategists are skilled at creating strategies that will engage customers and prospects. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.

They also understand how to integrate social media platforms into these campaigns. They are also skilled in using technology tools such video and virtual reality to provide powerful customer experiences.

A content strategist is responsible for translating these ideas into concrete plans that marketers can implement. This includes creating content and briefings for creative purposes, budget management, and the creation of content for television and print.

How can content marketing be measured for success?

There are many ways you can measure the success of your content marketing strategies.

Google Analytics is a good tool to measure your progress. This tool can show you where your targeted traffic originates and what pages they visit the most often.

It also gives you an indication of how long each visitor stayed on your site before leaving.

This data can be used to improve content to attract people's interest and keep them engaged for longer durations.

This is another way to determine the success rate of your content-marketing efforts.

Do my new subscribers get any value from my email newsletters or not? What proportion of my mailing list has become paying members? How many people have clicked through on my landing site? Are click-throughs more successful than other types of conversions?

These are all important metrics you need to monitor and track over time.

A third great way to measure the success of content marketing is to count how many people share your content through social media.

If you're not doing that already, consider starting now. It could make all the difference in whether you are seen or ignored in your industry.

How can you create great content?

Good content should be interesting, useful, and shareable. The best content includes a call to action. For example, a button or link that allows users to sign up for a free trial or read more about a product or buy something from your website. Also, visuals can be used to easily share your content across different media platforms.

What does Content Marketing look like?

You know what someone is searching for when they visit your site. Good for them if they find the information they seek. If not, they will leave the site and look elsewhere. You can create helpful and relevant information that answers questions, solves issues, and adds value with content marketing. This content is easily accessible across all channels (email, social media, etc.). You can use this content across all platforms (social media, email, etc.) so that people always have access.


  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
  • In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
  • According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
  • Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
  • Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)

External Links







How To

How to create a video for content marketing?

Content Marketing Videos are one of the most effective ways to communicate your message to your audience. You can connect with your audience by sharing stories that they are interested in. But how can you make them stand out among the rest? Here are some tips for creating videos that get noticed!

  1. It is important to remember that no video can be made to suit everyone. You don't want to make your video irrelevant to anyone who views it.
  2. Choose the best platform for you. There are many platforms available, including YouTube and Vimeo, Facebook Live, Periscopes, Instagram, Snapchat, Periscope, Instagram and Facebook Live. You can save money and increase engagement by choosing the right platform.
  3. When filming, don't forget subtitles! This helps people to understand your language barriers, and makes your videos more easily understood.
  4. And finally, remember to ask yourself these three questions before beginning: Who am I talking to? What are my motivations for making this video. And what does this video mean to you? Once you have answered these questions, creating videos is much easier!



Converged media: Strategic benefits and key success factors