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Tools For Content Marketers



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To keep track of content and keyword trends, you need some tools that will help you with your marketing. This list includes Google Docs (Canva, Notion) and SurferSEO. These tools can be used to improve your content quality and increase your SEO. You can also use these to help you with data visualization. You can find a tool that suits your needs. This list is continuously updated to reflect the most current tools. Please check it often.

Canva

Canva recently added video, allowing content marketers to create videos for social media or advertising. The platform is easy to use and offers a library of stock videos and photos. It allows users to customize their templates by adding extra elements and photos, changing the fonts and layouts, as well as swapping out images. The platform is also easy to use and allows users to upload multiple images or videos.

Google Docs

Google Docs allows you to collaborate as a content marketer. Google Docs lets you share documents with multiple collaborators and change permissions. The document can be shared by using shareable links. Click Share in the upper-right corner of the document to create a link. Next, select the "Get Shareable Links" option. Then, you can copy the link and share it with your collaborators.


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Notion

Notion, a digital library, allows you the storage of articles, videos, as well podcast episodes. You can also categorize content and add properties. You can set reminders and even create custom views. Notion allows you to take notes on pages that have been bookmarked. It's a fantastic way to keep track all your tasks, and to create a personalized content schedule. Notion offers many benefits to content marketers.

SurferSEO

For those struggling with the ever-changing search engine algorithms, SurferSEO is a content marketing resource that can make huge improvements in the optimization of your site. This tool works in cloud and removes manual guesswork. It also considers variations in text and images. You can also see keyword rankings for images. This is an important feature to ensure that your content is search engine optimized.


Atomic Ally

Atomic Ally provides an automated solution to improving your content. The AI-powered tool analyses and improves blog posts with just one click. It can help you to make your content more friendly and professional, as well as correcting spelling and grammar. You can also track the performance of your content and access dashboards that provide valuable insights into your content. The tool can also be used to detect inconsistencies or suggest revisions.

Outbrain

Outbrain is free and offers tools to content marketers to promote their content. It analyzes the location, behavior, as well as interests of users to find relevant content. The platform connects marketers with publishers in order to reach their customers. It allows for content quality monitoring and deceptive tactics to be minimized. To create targeted marketing campaigns, Outbrain tools can be combined with other tools from content marketing agencies. Read on to learn more about these tools.


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Frase

Frase can be used to analyze your content and suggest keywords. The advanced scoring system makes it possible to compare your content with search recommendations. This can be used to increase your ranking. Software also suggests questions that you can include in your content. These questions can be found in a separate section of the top navigation bar. External writers may also be able to view your brief. The content editor provides useful statistics and suggestions on your competition.

Google Trends

In the content marketing world, using Google Trends to identify what your competitors are doing is extremely useful. If you're launching a new product, you might want to target the same audience as the launch of a competitor's product. Although the new iPhone 8 garnered twice the interest in the United States, as did the Samsung Galaxy S8's, overall, new products are not on the rise. Google Trends also allows you to see the top search terms and topics your competitors are using.

Google Forms

Google Forms is a great way to get leads and information from website visitors. These forms are easy to set up and customize to match your brand or theme. Start by creating a basic form. After you have created the form you will need to fill in your desired fields. To add branding or logo, you can click the "Customize” button.




FAQ

How many hours per week should content marketing take?

It all depends on what your situation is. You might not have to spend much time on content marketing. You will need to spend at least an hour a day if your goal is to increase traffic to your website.


Is it easy to measure content marketing?

Yes! It's part of the process. It allows you to assess whether your efforts have been successful and if there are any changes you should make.

You can track visitors coming from many sources (email, social media and paid advertising) and track conversions like sales leads, purchases, and organic searches.

These metrics will tell you what pieces of content did well and where there are the most opportunities.


How do I calculate my return on investment from a Content Marketing Strategy

Businesses that implement a Content Marketing Strategy are likely to see an average ROI between 5x and 10x more than those who don't.

A Content Marketing Strategy helps to generate leads, and sales.

It provides valuable insights into the business. These insights help you make smarter business decisions. For example, they can help you identify new opportunities and improve customer service.

So, if content marketing strategy is something you're interested in, here are some numbers:

Your overall revenue can easily be doubled


How does Content Marketing Strategy work for me?

Content Marketing Strategy provides you with access to data you don't normally have. This data can be used to determine which content types perform best.

It helps you identify the strategies you should use to drive more traffic to your site. It gives you insight into your audience to help you develop better content.

This means that you will be able to spend less time worrying over what type of content works and more on what doesn’t.

An analysis of your audience's response to your messages can be done through a Content Marketing Strategy.

By analyzing these messages, you can figure out what content they prefer. So you can create similar pieces of content and keep those successful ideas going.

A Content Marketing Strategy can help you track the performance of your content. As you continue sharing different content types, you can easily see which ones convert better.

A Content Marketing Strategy can be summarized as the key to ensuring that your content performs well.



Statistics

  • An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
  • Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
  • In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
  • According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)



External Links

contentmarketinginstitute.com


twitter.com


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copyblogger.com


searchenginejournal.com


slideshare.net




How To

How to create a video for content marketing?

Videos for content marketing are one of most powerful ways to communicate your message with your audience. By sharing stories they value, you can reach your target audience. How can you make your videos stand out? Here are some suggestions for making videos that are noticed.

  1. You should first know when creating a video that there's no such thing as "one size fits all." You want to tailor your video to speak directly to your audience. The message you want to convey is not applicable to all viewers.
  2. You shouldn't pick the cheapest option when selecting a platform. YouTube, Vimeo. Periscope. Instagram. Snapchat. Each platform offers different features and benefits. By choosing wisely you can save money while increasing engagement.
  3. When filming, don't forget subtitles! It helps people understand your language barriers and makes your videos more accessible.
  4. And finally, remember to ask yourself these three questions before beginning: Who am I talking to? Is this why I am making this video? And what does my video represent to me? Once you have answered these questions, creating videos is much easier!




 

 



Tools For Content Marketers