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How to Use Content Marketing to Increase Website Traffic and Generate Leads

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Content marketing refers to the process of creating, distributing and publishing content. Content marketing can serve many purposes including increasing brand trust, engagement, conversions, and brand credibility. Combining SEO and content can improve search engine optimiz (SEO), increase new prospects, retain existing customers, as well as draw new ones. When used correctly, content marketing is able to improve your brand's reputation and increase business profits. Listed below are some ways to use content marketing to your advantage. After you start, you'll be pleased with the results.

Content marketing is the process of planning, creating, distributing, sharing, and publishing content

Content marketing is the process of planning, creating and sharing content for marketing purposes. By delivering helpful and informative content, businesses are able to build trust with customers and establish themselves as valuable resources that offer information to a broad range of audiences. Content marketing can improve conversion rates and generate leads by providing valuable content. It has been around for centuries, and while its methods may change over time, the formula for great content remains the same.

It serves your audience

Content marketing is a great way to increase traffic to your website. Content marketing not only adds value to your audience but also creates an audience. Content marketing converts strangers to customers or fans. Content marketing allows you to measure your success, including page views, social media engagements, time on your site, sales, and other performance metrics. Let's talk about how content marketing can be used to increase traffic to your website and grow your business.

It boosts engagement

Content marketing is one way to engage your audience. This strategy has been supported by 72% of marketers. Content Marketing Institute says that content marketing improves engagement and leads. It is proven to increase website traffic and leads, as well as foster relationships. It can be hard to calculate the return on investment of content marketing campaigns. Here are some tips that will help you create a content marketing strategy that works.

It generates lead

Your content can help drive targeted traffic to your site, and even nurture leads to become paying customers. If your content is done well, it can help you generate inbound link, build brand awareness, and encourage the desire to buy. By addressing the needs and wants of your audience, you can generate leads and ultimately achieve a return on investment. Here are some content marketing tips to generate more leads:

It builds trust and respect with your audience

content marketing strategies 2019

It is crucial to trust your audience by using authentic language. Some people can be sarcastic, but others will listen more to you. Content that is relevant, helpful, and consistent will earn your audience's trust and loyalty. Rather than blustering, stay real and answer their questions. If your content is useful to your audience, they'll be more likely to share it and recommend it to others.

It's more than just writing articles.

While content marketing is not just about writing articles, it's important to include visual elements that enhance written content. For example, images make content more readable and break up long groups of text. Visuals are often used by writers to illustrate ideas or support examples. This allows them to track the performance of their content. You can improve your content by constantly improving it. This will increase its readership, sales and conversions. You can also add video to your visuals.

It doesn't depend on social media promotion

Content marketing strategies are increasingly incorporating social media. While social media is an excellent way to connect with potential customers, it can't replace content. Content marketing is about creating useful content that can be shared online, and driving traffic to a website. Content should be relevant to your audience. It should also include information about your products or services. If your content is useful, people will find value in it.


Are content marketing agencies the best?

Most content marketing agencies have extensive expertise in creating content strategies that work for their clients.

Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.

However, not all agencies have the same skills. Some agencies specialize in niches like eCommerce. Others focus on specific industries such as law firms.

Ask them where they specialize and find the agency that suits you best.

How much does content marketing cost?

Content marketing costs vary depending on whether you are looking for an outsourcing solution or if you plan to do everything yourself. Outsourcing content marketing services are usually cheaper than hiring full-time employees, allowing you to scale quickly when you need more coverage.

HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.

You can find many free tools on the internet that will help you create content that converts.

There are many different ways to optimize content that is optimized for search engines, such as Google and Bing. There are many ways to optimize content for search engines like Google and Bing. You can write original articles, guest blog on blogs, collect content from other websites, or repurpose materials.

If you choose to produce your own content, then you must learn how to make great content. Producing content will become relatively simple once you've mastered it.

Start by creating basic landing pages with WordPress. Then, you can move on to building your website. This will allow you to build a portfolio.

How can I improve my content marketing strategy?

Content marketing strategies can be improved by focusing more on the audience, content and distribution. First, you need to understand your ideal customer and where they hang out online. This information will allow you to tailor your content to their needs. You must also develop a distinctive voice and style that sets you apart from your competitors. Third, you need to figure out how to distribute your content effectively.

Are there any restrictions on linking to content from other websites?

Yes! It's known as link building. It's a great way increase traffic to your site by linking to other sites. Make sure you only include links from reputable sources.


  • Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
  • According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
  • An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
  • According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)
  • This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)

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How To

What are the top content marketing platforms available?

Every industry is different, so there's no single platform that will work for everyone. But most industries have at the very least one tool they like to use. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.

All tools are not created equal. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.

Consider the following before you make a decision about a particular platform: What are the pros/cons of each? What will it do for me now? And what about in 2 years?

Entrepreneur Magazine identifies the top 5 content marketing platforms.

Marketo Content Studio: Content Marketing Platform #1

Marketo is a provider of enterprise social media management software. Marketo offers a range of products and services that include CRM software, social publishing tools and analytic dashboards.

They also provide a content-studio that provides access to a variety of premade templates and graphics, which can be modified into custom designs.

This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, you can concentrate on creating compelling content that speaks directly for your audience.

Marketo makes adding images and videos to blog posts easy. This makes them more visually appealing and improves engagement with readers.

Marketo requires that you upload your files to Marketo in order to edit them.

Trello: Content marketing platform#2

Trello works in the same way as Kanban boards when it comes to project management. Both offer lists of tasks that can be assigned and tracked by users.

Trello allows team members to create their own boards and assign them specific responsibilities. Trello also allows for easy information sharing between employees.

Trello does not need special software to function, but Kanban boards do. Trello can be used on almost any device.

Trello allows you to invite others to collaborate on projects, without sharing sensitive data.

This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.

Content Marketing Platform 3: Google Suite

Google has many products for business owners. Google's G Suite offers Google Docs and Sheets as well as Slides and Slides.

It's important to note that these applications aren't free. You'll need to pay per user. But if you plan to use them for multiple purposes, many plans start at $5 per month.

Two licenses are required to be able to create and embed links from other websites.

If you are only looking to create one document, however, you can get it for free.

Google tools have the advantage of being compatible with Gmail and other applications. Google tools allow you to easily email documents and save data in Google Drive.

Hubspot Content Marketing Platform 4.

HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.

Through its platform, users can manage different aspects of their websites, landing page, and blogs. They can, for example, create automated emails to track conversions.

HubSpot integrates with Salesforce and WordPress so that you can connect all three.

HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This allows you to automate your processes and generate reports based off real-time information.

Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.

HubSpot offers an unlimited trial version of its pricing platform. But once you upgrade to the paid account, you get unlimited access to everything.

So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.



How to Use Content Marketing to Increase Website Traffic and Generate Leads